Throughout my years of professional practice and continuous learning, a few fundamental principles have emerged that define much of my philosophy, work and actions. 

My hope is that these grounding principles will provide insight and consideration to those that seek to navigate and thrive in the disciplines of Design Research, Strategy, Product / Service / System / Brand & Experience Design. 

This is a fluid list and I reserve the right to adjust and enhance it over time.

Thanks to the many that have influenced and lived these experiences with me.